According to the supermarket, the instant rewards based scheme will be accompanied by a brand new app which will replace the need to carry a plastic card.

The new scheme will also provide a home for all Morrisons’ services including food boxes and its café takeaway menu.

Waseem Haq, Head of Digital Marketing at Morrisons, said: “The launch of My Morrisons enables us to make good things happen for our customers, rewarding them with instant offers every time they shop at Morrisons.

“Over the last 12 months, we have seen more and more of our customers use our apps and online services and are so excited to be launching the new My Morrisons app today for customers.”