Joel continued: “Besides the fact that I don’t think they’re good, the reason we won’t do a hologram is because Elvis had a conversation with three or four people and I’ve spoken with every single person in the room.

“And it’s obvious that he didn’t like them, never wanted to be one, thought it was kitschy, didn’t think it was real.

“What he realised is there was no soul in it. At the end of the day, there’s no soul in a hologram. It’s soulless. By definition it is. For me, when I can watch Elvis, when I can hear Elvis, that’s Elvis. Everything else is a pale imitation.”

Interestingly, Priscilla Presley isn’t opposed to the idea if the technology vastly improves one day.