Ironically, if you’re looking for a great Apple deal this Black Friday season, you shouldn’t shop at Apple. That’s because Apple doesn’t typically offer discounts on its new products in-store or on its website, at least outside of the occasional educational discount. Don’t fear, however, as there are plenty of reliable third-party retailers like Amazon, B&H Photo, and Best Buy that do.

Even better, these retailers have already started discounting some of the most popular Apple products ahead of Black Friday, dropping prices on everything from the latest MacBook Pro to the Apple Watch Series 7. Below, we’ve rounded up the best deals we’ve found by category, and we’ll continue to update this piece as more deals are published.

Also, if you’re looking to save even more, make sure to check out our detailed guide to the best early Black Friday deals, where we’re highlighting the best deals across all brands.

AirPods deals

We consider Apple’s AirPods Pro to be among the best wireless earbuds you can buy right now. Apple’s flagship earbuds improve on the regular AirPods with better sound quality, excellent active noise cancellation, and immersive spatial audio. Read our review.

As we noted in our review, Apple’s AirPods Max feature exemplary build quality, sound phenomenal, and keep up with the best at noise cancellation.

• The third-gen AirPods were released just last month, and now you can buy them for sale. You can currently get it for $159 at Walmart and Amazon as opposed to its normal full price of $249 (saving you $90). Best Buy and Target also have it marked down but only to $190. The latest AirPods boast a MagSafe-ready charging case and shorter stems, as well as better battery life and water resistance. Read our review.
• Apple’s second generation of true wireless earbuds, the AirPods, are selling for $114 instead of $159 at Amazon. This particular model comes with a wired charging case, however, you can pick up a pair with the wireless charging case for $150 instead of $200 from Walmart. Read our review.

iPad deals

As a part of its Black Friday sales, Amazon is currently discounting up to $150 off of both the Wi-Fi and LTE configurations of the latest iPad Pro. The new models sport the company’s own M1 processor and Thunderbolt, however, the 12.9-inch model also touts the best display of any tablet available.

• The 64GB, Wi-Fi version of the 10.9-inch iPad Air is selling for $539 instead of $600 at Walmart in rose gold, while the space gray version is just $10 extra. Released in 2020, the latest model offers thinner bezels around the display and a Touch ID sensor embedded in the power button. Read our review.

MacBook deals

• Last year’s M1-equipped MacBook Air is, in our opinion, the best laptop you can buy. Right now, you can buy the 512GB model with 16GB of RAM for $1,399 in gold or space gray at B&H Photo. Read our review.

Mac mini deals

Apple’s most affordable desktop computer is now powered by the custom M1 chip. The base model comes with 8GB of RAM and 256GB of storage but can be configured with up to 16GB RAM and 2TB of storage. Read our review.

iMac deals

• Last year’s 27-inch iMac comes with an improved 1080p webcam, as well as a notable performance increase over its predecessor. Right now, you can pick it up for $1,699 instead of $1,799 when you choose the Core i5 model with 8GB RAM and a 256GB SSD. Read our review.

Apple Watch deals

Apple Watch SE (40mm, GPS)

Apple’s midrange wearable, the Apple Watch SE, serves as a step up from the Series 3, with features and a design similar to more recent flagships.

Apple Watch Series 7

The latest Apple Watch comes in a number of styles with either GPS or LTE. As we noted in our review, it’s a great wearable. Unlike its predecessor, it has a bigger screen, multiple timers, and faster charging. Besides a few iterative changes, however, it’s not drastically different than the Series 6.

Apple Watch Series 6 (40mm, GPS, red)

Apple’s last-gen wearable features an always-on display and new sensors that provide the ability to monitor your blood oxygen levels. We gave it a 9 / 10 in our review last year, and while we liked the Apple Watch 7’s bigger screen, faster charging, and durability, we noted there wasn’t much of a reason to upgrade otherwise.

Apple TV 4K deals

You can get a $50 Apple gift card when you buy an Apple TV 4K and Apple TV HD directly from Apple starting November 26th. Amazon is also discounting various configurations of the latest version by $10, selling for example the 32GB 2021 Apple TV 4K for $170 instead of $179.

Apple TV 4K (2021)

The new Apple TV 4K comes with updated hardware, including support for Wi-Fi 6, built-in support for Thread, and features the A12 Bionic chipset. Read our review.

Apple Pencil deals

Apple Pencil (second-gen)

The second-gen Apple Pencil ditches the awkward Lightning port charging, adopting a magnetic mechanism that attaches to the side of the latest iPad Pro, iPad Air, and iPad Mini models. It can also recharge while magnetically attached and supports tap gestures.

• The first-gen Apple Pencil is currently on sale at Amazon for $80, its second-best price to date. The stylus is compatible with the latest entry-level iPad and a range of earlier models, and it differs from the second-gen model in that you need to plug it into your iPad’s Lightning port in order to charge.

Apple AirTag deals

Apple is throwing in a $25 gift card when you buy a four-pack of AirTags from them directly starting November 26th.

AirTags (four-pack)

Apple’s AirTags are unobtrusive, waterproof, and tap into the massive Find My network for out-of-range locating.