Speaking to Express.co.uk recently CEO of Lidl GB Christian Hartnagel confirmed the store would aim to keep price rises down but warned: “Inflationary pressure is definitely on, it’s definitely on us as a business, we see it everywhere in transport, in raw materials in labour costs, in energy.

Data also out today by NielsenIQ found fresh food overall saw inflation at 1.2 percent in November.

Commenting on the data chief executive of the British Retail Consortium Helen Dickinson said: “The impact of labour shortages, rising commodity prices and transportation costs have now very clearly taken their hold on consumer prices.

“With food prices rising, and particularly fresh food – which saw the highest inflation since 2019 – we may find some of our Christmas shopping a little more expensive this year.”