On February 24, Hammersmith will become home to a brand new IKEA shop, with a brand-new small store format. Never before seen in the UK, shoppers will be able to conveniently pop in to the store to shop their favourite products.

Taking inspiration from London life, with a focus on home furnishing accessories and a brand-new food offering, IKEA Hammersmith will feature everything customers know and love about the Swedish retailer, at their ease.

This is the latest step in IKEA’s journey to become more affordable, accessible, and sustainable, as well as adapting to their customers’ evolving shopping behaviours.

With this new, compact store, visitors can pop in and purchase their favourite home furnishings as opposed to it being a typical IKEA big day out.

It is an exciting venture for the brand, as it is the first of its kind in the UK, and the 8th globally.

A great environmental achievement for the store, IKEA Hammersmith has been awarded a BREEAM ‘Outstanding’ certification, a sustainability rating given to less than one percent of UK new non-domestic buildings.

Some of the sustainability measures include ensuring that it’s easily accessible, with links from four tube lines and 68 bus routes, and the opportunity for customers to trade in selected used furniture for IKEA vouchers.

Peter Jelkeby, Country Retail Manager and Chief Sustainability Officer at IKEA UK & Ireland said: “As shopping habits evolve and city centres continue to be redefined in the wake of the pandemic, this new store format marks the next step in our business transformation as we strive to make IKEA more accessible, affordable and sustainable.

“For the first time, Londoner’s will be able to take the tube to an IKEA store, pop in, grab a yellow bag and buy all the home furnishing accessories that make a house a home. They will also be able to explore the whole range, for delivery to a convenient collection point or directly to their home.”