They said: “These findings highlight that Princess Beatrice’s popular wedding hairstyle debuted after the pandemic started and when hair salons and stylists were not available.

“It is interesting to see that the British public turned to the Royal Family as a source of inspiration during this difficult period for hairstyle ideas.”

Low-key hair has not always been embraced by royal brides.

The 95-year-old monarch herself wore tidy curls to her own ceremony in 1947, and in 1981, Princess Diana turned up to St. Paul’s Cathedral with a pared-back perm.