Eddy Yuen, Marketing Pack Lead UK at Edgard & Cooper, said: “The increasing importance of the role pets play in peoples personal lives comes as no surprise, but it’s positive to see people are also highly aware of the impact choices for their pets have on the planet.

“Whilst it’s a trend we see more prominently with recently homed dogs we firmly believe everyone can be a bit more ‘Pupster’, and hope that, as people talk more about the impact their decisions have on the planet, everyone embraces lifestyle choices for their best furry friends which reduce their environmental pawprint while also giving them the best care possible.”

According to the company, a “Pupster” is a term used to describe someone doing their best to reduce their carbon “pawprint” – whilst going the extra mile to make sure their dog has everything it could need.

They are typically aged 25-40 and live in urban areas, with almost half (47 percent) of them even taking the time to make an Instagram account for their beloved pet.

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