Customers can browse vintage, retro and second-hand pieces at more than 50 stores.

“We know that sustainable fashion is something that’s really important to our customers and colleagues,” Global Professional Lead Sustainable Sourcing and Quality Mel Wilson said.

“They’re passionate about us encouraging everyone in the UK to think about the issues of waste and how we can make fashion and textiles more circular, so that we really can reduce the number of garments that go into landfill.

“This is an exciting partnership for George, it’s unique in that not only can our customers pick out some vintage and often designer garments at an affordable price.