Money-saving hack: How working your biceps at the supermarket can cut shopping costs by 25
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You could potentially save up to 25 percent on your supermarket shop if you change how you push your trolley, according to scientists. But how do you push yours?
This is because we use our biceps more when handling these trollies.
Our biceps are used for pulling things towards us, so this kind of trolley can lead us to spend up to 25 percent more.
So, next time you head to the supermarket, be mindful of what kind of trolley you’re using.
This is because it could be having an effect on what it is encouraging you to do.
DON’T MISS
If you opt for a trolley with upright handles at the side rather than one bar across the middle, you are likely to spend more.
The science behind these findings is that the tricep muscles being activated is associated with rejecting things we do not like.
On the other hand, the activation of bicep is associated with pulling something we do like even closer to us.
Professor Zachary Estes and Professor Mathias Streicher led the interesting study.
They concurred that consumers are likely to “exercise more control over their spending” if they use a standard shopping trolley with a horizontal bar.
When shoppers used the standard trolley, their total spending came to an average of £22.
When they used a trolley with wheelbarrow handles, their spending rocketed by £7.
Surprisingly, most supermarket giants who used horizontal handlebars on their trollies were unaware of this distinction.
When interviewed, they did not realise they could be making more money with parallel, wheelbarrow-like handlebars.
Professor Estes said: “It is shocking to find that making a small change to the position of handles can have such a large impact on shoppers’ spending. Indeed, the handles literally cause us to flex our shopping muscles.”
While many retailers have missed a trick, with Christmas just around the corner, results may be “very useful” for shoppers.
The money saving hack is likely to encourage both happy and mindful shopping.
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