In response to this, Cuckoo has created a campaign which is lobbying UK broadband providers to end their above-inflation price hikes.

As well as this, the broadband disruptor is pushing for the end to “shady” exit fees to mitigate the impact on household finances.

Mr Fitzergald has referred to the recent wave of broadband fee increases as “unreasonable and “unaffordable”.

On the plight of consumers, he added: “It’s an unreasonable, unaffordable expense and put bluntly: it’s a price prison.