WHY IT RATES: Iberostar
is expanding its presence in Spain with new opening.—Donald Wood, Breaking News
Senior Writer.

Iberostar Hotels & Resorts, an international leader in
responsible tourism, has opened the latest addition to its portfolio, the
Iberostar Selection Albufera. The sustainable family resort with a
Mediterranean essence opened its doors this month, introducing the highly
anticipated all-inclusive model to Spain, which the hotel group has been
operating successfully in the Caribbean for over 30 years. The opening of this
property created over 400 jobs in Palma de Majorca and reinforces Iberostar’s
steadfast commitment to exceptional quality and service.

Located in the north of Majorca on the seafront of the
award-winning Playa de Muro (recognized as one of the best beaches on the
island), the resort is a new product based on the demanding sustainability
criteria that Iberostar promotes across all of its operations and hotels around
the world. The complex is the result of the complete transformation of two of
the company’s emblematic hotels in the Bay of Alcudia: Iberostar Selection
Albufera Park and Iberostar Selection Albufera Playa. The refurbishment
transforms the two hotels into a pioneering and unique sustainable resort in Spain,
with decor inspired by the surrounding flora and fauna of the Albufera Natural
Park, providing high environmental value due to its privileged location.

In this unique project we have taken into account the
opinions of many of our customers who have returned year after year to spend
their holidays at this resort in Majorca. During the renovation process, which
involved a large volume of local suppliers, we have reused, donated, and
recycled the materials and waste generated, aligned with Iberostar’s circular
economy principles that ensure the sustainability of our operations. With this
transformation, we hope to satisfy guests seeking a complete holiday experience
while meeting the highest quality standards.

The Iberostar Selection Albufera resort has installed solar
panels on its roofs, harnessing renewable energy sources to reduce CO2
emissions, aligning with Iberostar’s ambitious roadmap towards decarbonization
by 2030. Additionally, one of the resort’s buffets has replaced gas for
electricity by installing induction hobs. Moreover, its facilities have been
renovated using recycled and environmentally friendly materials. The company
also opted for native plant species to minimise water use and implemented an
innovative AI-based food control system to help reduce waste. 

Mediterranean essence

The refurbishment, which began in 2022, revamped all of the
resort’s facilities, including its 600 rooms. The project’s design, which was
developed by Iberostar’s in-house design team, was inspired by the surrounding
marine and floral elements and reflects the intensity of the light, the façade
colors, landscaping and the gardens at the resort. The communal and leisure
areas, as well as its ten bars and restaurants, have been designed in warm
tones with Mediterranean textiles, adding personality to the hotel complex. 

This renovated family resort concept introduces a completely
new, varied, healthy and sustainable dining experience, with quality products
from local suppliers and a wide range of responsibly sourced seafood. The
variation of cuisine includes a Greek restaurant Kyknos, which serves delicious
dishes that combine the colors, aromas and flavors of Greece and Nopal, the
resort’s Mexican restaurant, which draws on the know-how of Iberostar’s chefs
in the Aztec country to serve authentic cuisine. A Spanish restaurant Martinete
showcasing national cuisine and a bar with a Mediterranean flavour and name,
Óliba (owl in Majorcan) in tribute to this bird native to the Albufera Park
round off the gastronomic offering. The resort also has a Star Café cafeteria
and IceDream ice cream parlour which are ideal for family holidays surrounded
by nature on the seafront.

Guests at the resort can enjoy all its facilities regardless
of the hotel they are staying at, including its seven swimming pools. On the
one hand, Iberostar Selection Albufera Park is ideal for families, with rooms
designed for the comfort of adults and children, as well as new children’s
areas such as Star Camp and splash pool. On the other, the Iberostar Selection
Albufera Playa has new rooms with exclusive access to the pool, as well as an
adults-only rooftop terrace on the beachfront for guests staying in the Star
Prestige category, as well as a pool, solarium and Balinese beds.

SOURCE: Iberostar press release.

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